Persuasive copy written to attract
To encourage visitors to stay
To engage with you
It's all too easy too put up a website and then largely forget about it. Or to add new content without removing the old. Yet the website is your biggest marketing tool. If you know:
Our Content Renewal Package is designed for busy people, particularly when a company doesn't have the time or resources to conduct a full renewal of the website's content.
Creating content that generates enquiries and leads requires consideration of a host of things: From your target audience(s) and marketing message, to the structure of the contents, site navigation and the usability techniques, through to your sales and marketing activities, calls-to-action and the use of Search Engine Optimisation (SEO) techniques.
We'll visit you to talk about the business and marketing and sales activities, any frustrations with the website, and gain a general understanding of the industry you work in. Before we start any work on the website content we will analyse your website, and review your website statistics (such as Google Analytics) to provide recommendations to re-ignite the website's performance.
Once we have an understanding of you business, your ideal website visitor, and of the services and products you are selling, along with an understanding of your marketing and selling activities we will create copy:
In addition to writing persuasive copy we also provide a sitemap and navigation recommendations to ensure website is information can be readily found by prospective clients.